Privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy, which is listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the „Information about the controller“ section of this privacy policy.

How do we collect your data?

Your data is collected, firstly, by you providing it to us. This may include, for example, data that you enter into a contact form.

Other data is automatically collected by our IT systems, or after your consent when visiting the website. This primarily involves technical data (e.g. internet browser, operating system, or time of page access). The collection of this data is automatic as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the faultless provision of the website. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to request free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can withdraw this consent at any time with future effect. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other data protection matters.

Analysis tools and tools from third-party providers

When visiting this website, your browsing behaviour can be statistically analysed. This is done primarily with so-called analysis programs.

Detailed information on these analysis programmes can be found in the following privacy policy.

2. hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website will be stored on the servers of the hoster(s). This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Our host will only process your data to the extent necessary for the performance of its contractual obligations and will follow our instructions regarding this data.

We use the following hosting provider(s):

dogado GmbH
Antonio Segni Street 11
D-44263 Dortmund
Web: www.dogado.de
E-Mail: [email protected]

Order processing

We have concluded a contract for order processing (COP) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3 General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data will be collected. Personal data is data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the internet (e.g. in email communication) can have security vulnerabilities. It is not possible to protect data completely from access by third parties.

Note on the responsible body

The controller for the processing of data on this website is:

MBC Medical Bio Care GmbH
Schulzendorfer Street 23
13347 Berlin

Phone: +49(0)30 - 28 87 99 08
E-Mail: [email protected]

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or withdraw your consent for data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR are processed. In the event of express consent to the transfer of personal data to third data to third countries, the data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 para. 1 TDDDG. Consent can be revoked at any time. If your data is required to fulfil a contract or fulfilment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfil a legal legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. The data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. About the relevant legal bases in each individual case are set out in the following paragraphs of this privacy policy.

Data protection officer

We have appointed a Data Protection Officer.

MBC Medical Bio Care GmbH
Michael Schirm
Schulzendorfer Street 23
13347 Berlin

Data Protection Supervisory Authority

Berlin Commissioner for Data Protection and Freedom of Information, Maja Smoltczyk, Friedrichstr. 219, 10969 Berlin, Tel.: +49 (0)30 13889-0, Fax: +49 (0)30 2155050, E-Mail: [email protected]

Telephone: +49 (0) 38208 – 80 98 20
E-Mail: [email protected]

Recipients of personal data

In the course of our business activities, we work with various external bodies. This sometimes requires the transfer of personal data to these external bodies. We only transfer personal data to external bodies if it is necessary for the performance of a contract, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using processors, we transfer personal data of our customers only on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can withdraw consent that has already been given at any time. The lawfulness of data processing carried out up to the point of withdrawal shall remain unaffected by the withdrawal.

Right to object to data processing in specific cases and to direct marketing (Art. 21 GDPR)

Where data processing is based on Art. 6 (1) lit. e or f GDPR, you have the right to object at any time to the processing of your personal data on grounds relating to your particular situation; this also applies to profiling based on these provisions. You can find the respective legal basis on which processing is based in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims (Objection pursuant to Art. 21 (1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, including profiling in so far as it is related to such direct marketing. If you object, your personal data will no longer be processed for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to complain shall be without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically based on your consent or in performance of a contract transferred to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that is technically feasible.

Information, correction and deletion

You have the right at any time to receive free information about your stored personal data, its origin and recipients, and the purpose of data processing within the framework of the applicable legal provisions, and if applicable, the right to have this data corrected or deleted. You can contact us at any time for this purpose, as well as for further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us about this at any time. The right to restrict processing exists in the following cases:

If you dispute the accuracy of the personal data we hold about you, we will generally require time to verify it. For the duration of this verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it for the establishment, exercise or defence of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection under Article 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries you send to us as the site operator. You can recognise an encrypted connection by the browser's address bar changing from „http://“ to „https://“ and by the padlock symbol in your browser bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Objection to advertising emails

The use of contact details published within the scope of the imprint obligation for sending unsolicited advertising and information material is hereby objected to. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example via spam emails.

4. data collection on this website

Cookies

Our website uses „cookies“. Cookies are small data packages and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping basket function or the display of videos). Other cookies can be used for analysing user behaviour or for advertising purposes.

Cookies that are necessary for carrying out the electronic communication process, for providing certain functions desired by you (e.g. for the shopping cart function) or for optimising the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically flawless and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing shall be carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); the consent can be withdrawn at any time.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Real Cookie Banner

Our website uses the consent technology of Real Cookie Banner to obtain your consent for the storage of certain cookies on your end device or for the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is devowl.io GmbH, Tannet 12, 94539 Grafling (hereinafter referred to as „Real Cookie Banner“).

Real Cookie Banner is installed locally on our servers, so no connection is established with the provider's servers for Real Cookie Banner. Real Cookie Banner stores a cookie in your browser to associate the consents you have given or their revocation. The data collected in this way is stored until you request its deletion, delete the Real Cookie Banner cookie yourself, or the purpose for data storage ceases to apply. Mandatory statutory retention periods remain unaffected.

Real Cookie Banner is used to obtain legally required consent for the use of cookies. The legal basis for this is Art. 6 Para. 1 lit. c GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Server request time
IP address

This data will not be merged with other data sources.

The processing of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimisation of its website – server log files must be recorded for this purpose.

Contact form

If you send enquiries to us via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6(1)(b) GDPR, if your request relates to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the requests addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be withdrawn at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g. after your request has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiry by e-mail, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including all personal data arising from it (name, enquiry), will be stored and processed by us for the purpose of handling your request. We will not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) of the GDPR, provided your request relates to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of requests addressed to us (Art. 6(1)(f) of the GDPR) or on your consent (Art. 6(1)(a) of the GDPR) if it has been requested; consent can be withdrawn at any time.

The data you send to us via contact requests will remain with us until you request its deletion, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g., after your enquiry has been fully processed). Mandatory legal provisions – in particular statutory retention periods – shall remain unaffected.

CRM system (Odoo)

We use the ERP and CRM system „Odoo“ to manage customer enquiries, contact data and to create and process quotations and invoices.

The provider is :contentReference[oaicite:0]{index=0}, Chaussée de Namur 40, 1367 Grand-Rosière, Belgium.

The data is processed on the basis of Art. 6 para. 1 lit. b GDPR for the implementation of pre-contractual measures and for the fulfilment of a contract. If there is no contractual relationship, the processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in efficient customer management and communication.

If Odoo is used as a cloud service, the processing takes place within the framework of an order processing contract in accordance with Art. 28 GDPR.

Further information on data processing by Odoo can be found in the provider's privacy policy: https://www.odoo.com/privacy .

The data will only be stored for as long as is necessary for the respective purposes or as long as there are statutory retention obligations.

Order processing

Register on this website

You can register on this website to use additional features on the page. We will only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as alterations to the scope of the offer or technically necessary modifications, we will use the email address provided during registration to inform you.

The processing of data entered during registration is carried out for the purpose of implementing the user relationship established by registration and, if applicable, for the initiation of further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will subsequently be deleted. Statutory retention periods remain unaffected.

5. social media

eRecht24 Safe Sharing Tool

The content on this website can be shared on social networks such as Facebook, X, and so on, in compliance with data protection regulations. This page uses the eRecht24 Safe Sharing Tool. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. Clicking the button constitutes consent within the meaning of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. This consent can be revoked at any time with future effect.

This tool does not automatically transfer user data to the operators of these platforms. If the user is logged into one of the social networks, an information window will appear when using the social media elements of Facebook, X & Co., in which the user can confirm the text before sending it.

Our users can share the content of this page on social networks in compliance with data protection regulations, without complete browsing profiles being created by the network operators.

The service is used to obtain legally required consents for the use of certain technologies. The legal basis for this is Article 6(1)(c) of the GDPR.

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can find an overview of Facebook's social media elements here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

If the social media element is active, a direct connection will be established between your terminal device and the Facebook server. Facebook will thereby receive the information that you have visited this website with your IP address. If you click the Facebook „Like button“ while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or Facebook's use thereof. You can find further information on this in Facebook's privacy policy at: https://de- de.facebook.com/privacy/explanation.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been recorded in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. Under this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert your data subject rights (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfers to the US are based on the EU Commission's Standard Contractual Clauses. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de- de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company is certified under the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA, designed to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/participant/4452.

Instagram

The website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element is active, a direct connection will be established between your end device and the Instagram server. Instagram will thereby receive information about your visit to this website.

When you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or its use by Instagram.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

To the extent that personal data is collected on our website and transmitted to Facebook or Instagram with the help of the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook or Instagram. The subsequent processing by Facebook or Instagram after transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. You can assert data subject rights (e.g., requests for information) directly with Facebook regarding data processed by Facebook or Instagram. If you assert data subject rights with us, we are obliged to forward them to Facebook.

Data transfers to the USA are based on the EU Commission's standard contractual clauses. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de- de.facebook.com/help/566994660333381.

Further information on this can be found in Instagram's Data Policy: https://privacycenter.instagram.com/policy/.

6. analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated through it. However, the Google Tag Manager does record your IP address, which may also be transmitted to Google's parent company in the United States.

The use of the Google Tag Manager is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, duration of visit, operating systems used, and the user's origin. This data is summarised in a User ID and assigned to the respective end device of the website visitor.

Furthermore, with Google Analytics, we can record, among other things, your mouse and scrolling movements and clicks. Google Analytics also uses various modelling approaches to supplement the captured datasets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

Data transfers to the US are based on the EU Commission's Standard Contractual Clauses. You can find details here: https://business.safety.google/adscontrollerterms/sccs/.

The company holds certification under the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP anonymisation

Google Analytics IP anonymisation is enabled. This means your IP address will be shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator. The IP address sent by your browser within the scope of Google Analytics will not be merged with other data from Google.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how user data is handled by Google Analytics, please see Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects data including your location, search history, YouTube history, and demographic data (visitor data). This data can be used with Google Signals for personalised advertising. If you have a Google account, visitor data from Google Signals will be linked to your Google account and used for personalised ad messages. The data is also used to create anonymised statistics on user behaviour.

Demographic characteristics in Google Analytics

This website uses the „demographics and interests“ function of Google Analytics to show relevant advertisements to website visitors within the Google advertising network. This allows for the creation of reports that include statements on the age, gender, and interests of page visitors. This data originates from interest-based advertising from Google, as well as from visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this function at any time via the ad settings in your Google account, or generally prohibit the collection of your data by Google Analytics as described in the „Objection to data collection“ section.

Order processing

We have concluded a contract with Google for data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

7. Newsletter

Newsletter data

If you wish to subscribe to the newsletter offered on our website, we require your email address and information that allows us to verify that you are the owner of the stated email address and consent to receiving the newsletter. No further data will be collected, or only on a voluntary basis. We use newsletter service providers for the processing of the newsletters, which are described below.

ActiveCampaign

This website uses ActiveCampaign for sending newsletters. The provider is ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA.

ActiveCampaign is a service that can be used to organise and analyse the sending of newsletters, among other things. The data you enter for the purpose of newsletter subscription is stored on ActiveCampaign's servers in the USA.

Data analysis by ActiveCampaign

With the help of ActiveCampaign, we can analyse our newsletter campaigns. This allows us, for example, to see if a newsletter message has been opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked particularly often.

We can also see if certain predefined actions have been performed after opening/clicking (conversion rate). For example, we can see if you have made a purchase after clicking on the newsletter.

ActiveCampaign also allows us to segment (“cluster”) newsletter recipients based on various categories. For example, newsletter recipients can be segmented by age, gender, or place of residence. This way, newsletters can be better tailored to the respective target groups. If you do not want an analysis by ActiveCampaign, you must unsubscribe from the newsletter. We provide a corresponding link for this in every newsletter message.

For detailed information on ActiveCampaign's functions, please refer to the following link: https://www.activecampaign.com/email-marketing.

The ActiveCampaign Privacy Policy can be found at: https://www.activecampaign.com/privacy-policy.

Legal basis

The data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. You can find details here: https://www.activecampaign.com/legal/newscc and https://www.activecampaign.com/de/legal/gdpr-updates/privacy-shield.

Storage duration

The data you have provided to us for the purpose of subscribing to our newsletter will be stored by us until you unsubscribe from our newsletter or the newsletter service provider. Upon unsubscribing, your data will be deleted from the newsletter distribution list. Data stored by us for other purposes will remain unaffected.

Following your unsubscription from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves your interests as well as our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage on the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interests.

Order processing

8. Plugins and Tools

YouTube with enhanced privacy

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited („Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites that embeds YouTube, a connection is made to YouTube's servers. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

We are using YouTube in "enhanced privacy mode". According to YouTube, videos played in enhanced privacy mode are not used to personalise browsing on YouTube. Advertisements shown in enhanced privacy mode are also not personalised. No cookies are set in enhanced privacy mode. However, what are known as local storage elements are stored in the user's browser instead. These, similar to cookies, contain personal data and can be used for recognition. You can find details about enhanced privacy mode here: https://support.google.com/youtube/answer/171780.

If applicable, further data processing operations may be triggered after activating a YouTube video over which we have no control.

The use of YouTube is for the purpose of presenting our online offerings in an appealing way. This is a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and Section 25(1) of the TDDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDSG. Consent can be withdrawn at any time.

For further information on data protection at YouTube, please refer to their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (local hosting)

This page uses so-called Google Fonts, provided by Google, for a consistent display of fonts. The Google Fonts are installed locally. No connection to Google servers is made in the process.

You can find more information about Google Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (Local Hosting)

This page uses Font Awesome for consistent font display. Font Awesome is installed locally. No connection to Fonticons, Inc. servers is made.

For further information on Font Awesome, please refer to the Font Awesome privacy policy at: https://fontawesome.com/privacy.

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service, we can embed map material on our website.

To use the features of Google Maps, it is necessary to store your IP address. This information is typically transferred to a Google server in the USA and stored there. The provider of this website has no influence over this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of displaying fonts uniformly. When you call up Google Maps, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online services and for the easy location of places specified on our website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission's standard contractual clauses. You can find details here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on how user data is processed, please see Google's Privacy Policy: https://policies.google.com/privacy?hl=de.

ManageWP

We manage this website using the ManageWP tool. The provider is GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia (hereinafter ManageWP).

With ManageWP, we can monitor the security and performance of our website, among other things, and create automatic backups. ManageWP therefore has access to all website content, including our databases. ManageWP is hosted on the provider's servers.

The use of ManageWP is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the most effective and secure operation of their website(s). If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Order processing

9. eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data for the establishment, content design, and amendment of our contractual relationships. We only collect, process, and use personal data about the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Article 6(1)(b) of the GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.